Privacy Policy - Surefase

1. Introduction

Surefase Ltd. ("Surefase," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website surefase.com, use our services, or interact with our technology.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

2. Information We Collect

Personal Data

We may collect personal identification information from you in a variety of ways, including when you visit our site, register, fill out a form, or in connection with other activities, services, features, or resources we make available. This may include:

Name and contact information (email address, phone number)
Company name and job title
Technical data (IP address, browser type, device information)
Usage data (how you use our website and services)

Image and Biometric Data

When using our shade-matching technology, we may process facial images or skin tone data. This data is processed solely for the purpose of providing accurate shade matching and is handled in accordance with applicable data protection laws.

3. How We Use Your Information

We use the information we collect in the following ways:

To provide and maintain our services
To improve and personalize user experience
To communicate with you about products, services, and updates
To process transactions and send related information
To send promotional communications (with your consent)
To monitor and analyze usage patterns and trends
To detect, prevent, and address technical issues

4. Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties except in the following circumstances:

With service providers who assist in our operations
When required by law or to respond to legal process
To protect our rights, privacy, safety, or property
In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing

7. Cookies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. For more information about our use of cookies, please see our Cookie Policy.

8. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@surefase.com or visit our contact page.

Surefase Ltd.